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Time to cancel your gym membership and skip the lift lines!

Time to cancel your gym membership and skip the lift lines!

A record amount of snowfall hit Lake Tahoe in January, giving it the nickname “Januburied”. The months following have not disappointed either. This has blessed the locals with plenty of reasons to hike your local peaks. With natural stair masters and beautiful views just outside your back door, Tahoe has unlimited possibilities for your everyday adventure seeker.

California’s Skiers’ Highway

California’s Skiers’ Highway

California Highway 89 is probably the most mountainous route in the Golden State, winding 243 miles south from the base of 14,179 foot Mount Shasta through the southern Cascade and northern Sierra Nevada ranges to the high desert of eastern California.

And for 47 of those miles, from Truckee to Meyers and skirting Lake Tahoe en route, California 89 lies in close proximity — less than a dozen miles — to nine significant winter sports resorts.

2017 CA89 Ambassadors

2017 CA89 Ambassadors

California 89 has teamed up with some inspiring individuals who epitomize the essence of the Tahoe lifestyle: athletes, outdoor adventurers, scholars, photographers. They represent our brand in their everyday lives, which are nothing short but EPIC.