When owner Lisa Gotts moved to California in 2000, her biggest concern was leaving the beaches, lakes, and forests of her childhood behind. Gotts knew she had to find a way to hold onto that happy feeling she got whenever she was there. Then she found Tahoe, and it filled the same spot in her heart—and then some. No matter what season it is, the snow, the mountains, the water, and the blue, blue skies bring her to a really happy space.
Wherever your journey begins, she hopes CA89 will take you there, too. When you leave, a part of Tahoe goes with you. And with every purchase you make at CA89, a part goes back to the Tahoe Fund, which helps restore and preserve the lake for the future, and High Fives Foundation, which raises money and awareness for athletes with life-altering injuries who want to continue enjoying winter sports.
We hope you’ll support these great organizations, too.
SEVA FRIDMAN: IRONMAN, SKIIER, MOUNTANEER, ENDURANCE CYCLIST
SEVA FRIDMAN: IRONMAN, SKIIER, MOUNTAINEER, ENDURANCE CYCLIST
“I believe all your achievements or failures are in your head.”
In the past few years I’ve raised the bar and tried to erase my boundaries. I finished five Ironmans, consistently placing in the top 10% . I took 3rd place in the RAAM NorCal challenge, completing 400 miles in less than 31 hours. Every year I organize and participate an annual one-day 240-mile ride from San Francisco to Truckee called Gooddler Tour. I have climbed and descended on skis in Antarctica, Svalbard, Alaska, Patagonia, the Alps and many other unique destinations. The main purpose of everything I do is to motivate people and inspire them to accomplish more. I live in San Francisco with my wife, but my heart belongs to Tahoe, which is my second home.
BRITT HOBART: PHOTOGRAPHER, TRAVELER, SNOWBOARDER, SUNSET CHASER
A local to the northern parts of Lake Tahoe and a self-proclaimed social media queen. I want nothing more than to live in a world filled with brightly colored sunsets, extra hot chai and never-ending winters. I am Fandango Reward’s Program Manager by day and North Lake Tahoe’s sunset chaser by night. My deepest passion lies within capturing Mother Nature’s greatest existence. You will typically find me snapping photos lakeside or on the nearest mountain snowboarding. My true colors shine through every aspect of film, travel, art, music and photography.
BELLA GOTTS: CALIFORNIA 89 FAMILY, NUTRITION STUDENT, SKIIER, OUTDOOR ADVENTURER
While I’m originally from Oakland, California, I spent most of my childhood making trips to Truckee and hitting the slopes at Squaw Valley. I’ve always loved staying active, whether that was being a part of sports such as swimming, lacrosse and soccer, or more recently competing in triathlons. I was on the Squaw Valley Ski Team in 2008 and was captain of my high school varsity soccer team, as well as my club team for Walnut Creek Soccer Club. I competed in the Donner Lake Triathlon alongside my mother, California 89 owner Lisa Gotts for the first time in 2015. I love nothing more than being outdoors and finding new adventures with those that bring out the best in me. I’m currently an undergraduate at Cal Poly SLO and study Nutrition under the College of Agriculture with a minor in Spanish. I plan on getting a Bachelor’s degree and completing a yearlong internship to become a registered dietitian, but don’t see myself stopping there. I spend my summers working at California 89, and am excited to see my family’s brand expand farther than ever before!
DEANA DHILLON: SURFER, YOGI, SNOWBOARDER, TAHOE ADVENTURER
I was born and raised in Carlsbad, California where I learned how to surf when I was 8 years old. Eventually, I picked up snowboarding and grew up going to Big Bear, June Mountain and Heavenly. I’ve always had a love for nature, animals and outdoor sports. In the summer, my world revolves around traveling to different surf spots and teaching kids how to surf. I spend my time in Tahoe during the winter, looking for that perfect powder turn or hitting some rails in the park. On my days off I enjoy photography, hiking with my dogs and hitting some backcountry spots. I love California 89 because they represent such a great aspect of Tahoe and what living here is all about!
SUNSHINE SALDIVAR: OUTDOOR ADVENTURER, LAW STUDENT, PHOTOGRAPHER, TRAVELER
My name is Sunshine Saldivar, and I’m a full-time law student and outdoor enthusiast. When I’m not studying or working on a legal project, I’m usually outdoors with my camera and my dog Atticus. After traveling and living in various locations, I still believe there isn’t anywhere quite as captivating or diverse as Northern California; for me it will always be home. I’m constantly out looking for new places to explore or searching for fresh ways of seeing old places I already love. In living close to Tahoe, the mountains and the lake have been where I often study, hike and find refreshment in the midst of a full schedule. I am also passionate about minimalistic and intentional living.
CONNER KOCH: GEOLOGY, PHOTOGRAPHY, AND COLLABORATION
I think the best place for me to start is describing how my hobby for photography quickly turned into a passion. Being a full time student studying Geology at the University of Nevada, Reno gets to be painful at times, just like anything difficult worth pursuing in life. The start of Summer 2015 I told myself I would spend more time exploring the Reno/Tahoe area. All I had at the time was a GoPro Hero 3+ and my iPhone to begin documenting my daily adventures, creating videos and photos to add a visual representation of those memories. I started my Instagram page that summer to have a medium for sharing my adventures with hopes of inspiring others to get out and explore the area around them. Now, writing this today, I look back and see all the amazing, supportive people I’ve met along the way. I’ve made lifelong friends, sparked an artistic element within myself I never thought existed, and traveled to destinations I could only dream of. Having the opportunity to join the CA89 crew symbolizes the doors this platform can open for you. The best advice I can give is to get out and put time in every day for what you love, whether it be photography, skiing, your career, anything! I’ve learned to not compare my progress with others; instead setting your own goals and carving your own path, for me, is more rewarding than trying to follow someone else’s.