Hwy 89

Time to cancel your gym membership and skip the lift lines!

Time to cancel your gym membership and skip the lift lines! A record amount of snowfall hit Lake Tahoe in January, giving it the nickname “Januburied”. The months following have not disappointed either. This has blessed the locals with plenty of reasons to hike your local peaks. With natural stair masters and beautiful views just outside your back door, Tahoe has unlimited possibilities for your everyday adventure seeker.

2017 CA89 Ambassadors

2017 CA89 Ambassadors California 89 has teamed up with some inspiring individuals who epitomize the essence of the Tahoe lifestyle: athletes, outdoor adventurers, scholars, photographers. They represent our brand in their everyday lives, which are nothing short but EPIC.