Built for the mountains. Inspired by the road. Designed for the way you live.
OUR STORY
About CA89
More than a Sierra Highway, It's a Way of Life
California 89 was born from a love of adventure and a deep connection to the Sierra. We named the brand for the road that runs through the country we love best, past towering peaks and national parks, alpine lakes, winding rivers, and deep forest. We are a small, family-run business out of Truckee, and everything we make is built for people who live the way we do. Outside, on the trail, by the water, and on the long way home. Whether you are summiting a new peak or settling into an old favorite for the season, there is always something more to find along 89
OUR MISSION
Why We Exist
To make and curate goods that honor life in the Sierra, and to help people get outside and find it for themselves. We are a small, family-run business. Every design we create, every maker we partner with, and every detail reflects our love for the place we call home.
OUR VISION
Where We Are Headed
To be the name people think of when they think of Tahoe and the Sierra. Not the biggest brand, but the most rooted. We want California 89 to stand for thoughtful goods, a strong local community, and a region we help protect. We are building something that lasts, like the mountains that inspire us
OUR JOURNEY
Key Milestones
2012
The Beginning
Lisa Gotts founds California 89, named for the highway that threads through the Sierra she loves. A small brand built on adventure and the mountains
Milestone 1 of 3
JOIN US
Wear the Adventure
Explore our collections of home decor and apparel inspired by life in the Sierra.