Wear the Adventure
Premium apparel and accessories inspired by the open road and the mountains it runs through. Built for the trail, the town, and the long way home.
The Ones You Reach For
It Started on Highway 89
California 89 started in Truckee, named for the highway that runs through the heart of the Sierra. To us it was never just a road. It's a way of life: lake days and first chair, trailheads and long drives, a different kind of beautiful in every season.
We make apparel built for that life, practical, durable, and ready for whatever the day brings. Still family-run, still designed here in the mountains, so you can wear a piece of the place wherever the road takes you.
Read Our Story
A Dollar Back to the Mountains
A dollar from every give-back purchase supports the Tahoe Fund, Mountain Area Preservation, and Truckee Trails Foundation, protecting the lake, the forests, and the trails we call home.
Learn How to HelpFemale Owned
Family Run
Curated Locally
Hand Selected in Truckee
Quality We Stand Behind
Built to last
Local Pickup
Tahoe City & Truckee